About Safara

Why we’re here

Why do we travel? The reasons are endless, but here are a few of our favorites: travel opens our minds to new people, cultures, and ideas. It builds human connection. It sparks creativity and it fuels the global economy. It allows us to escape our everyday routines. It gives us something to look forward to and somewhere to return from. It challenges us to grow in ways we didn’t know were possible. It gives us our biggest successes — and many of our most cherished memories.

We created Safara because we wanted to break down the barriers that exist between you and your own reasons to travel. Our goal is to unravel the things that make travel inefficient, and, fortunately, the foundations of efficiency are worthy endeavours in their own right: fairness, transparency, and ease. Really, it’s simple: travel is good for us, and we want to make it easier to travel more.

For us, it all starts with booking a great hotel, but the journey doesn’t end there. We want to make it effortless for you to do more of what you love, see more of what you want to see... and maybe even share what you learn.

The team

We came together because of our shared love for travel; our belief in brands who champion beauty and meaning; and our support for innovative technology. We all have different backgrounds, but we’re all seeking #thelatecheckout wherever we go.

Countries we have called home: US, Canada, England, Italy, Netherlands, Ireland, Argentina, Wales, Tunisia, France, Australia, Poland, Japan, China, Hong Kong, Kenya, Spain.

Join our team.

MEET THE TEAM

JOEY KOTKINS

CEO

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Joey Kotkins is Co-founder and CEO of Safara. He was born and raised in Seattle, graduated from Duke with degrees in Economics and Psychology, lived in New York, back in Seattle, and now calls London home. His family worked in the luggage business for 100 years, so you could say he was born with a suitcase in his hand and he has been chasing travel dreams ever since. He’s spent the last 8 years as a startup founder, advisor, mentor, and consultant.

  • JOEY KOTKINS

    CEO

    Read more

    Joey Kotkins is Co-founder and CEO of Safara. He was born and raised in Seattle, graduated from Duke with degrees in Economics and Psychology, lived in New York, back in Seattle, and now calls London home. His family worked in the luggage business for 100 years, so you could say he was born with a suitcase in his hand and he has been chasing travel dreams ever since. He’s spent the last 8 years as a startup founder, advisor, mentor, and consultant.

  • MAYA POULTON

    CMO

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    Maya is Co-Founder and CMO of Safara, and a life-long nomad- she's living in her 7th country now. After graduating from McGill with a B.Com, she lived and worked in Shanghai and Hong Kong. She moved to NYC in 2009 and stayed for 8 years, working at startups like JETSETTER.com, where she partnered with over 500 hotels. She later ran International Marketing for Mr & Mrs Smith Hotels, and consulted for e-comm and direct to consumer brands in the UK and USA. She averages 30 flights a year, and is always packing or unpacking.

  • TOMÁS RODRÍGUEZ CERETTI

    CTO

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    Tomas Rodriguez Ceretti is CTO of Safara. He started writing code when he was 7 and developed his first App at the age of 15. Years later he graduated with a Master’s degree in Software Engineering. Tomas is originally from Buenos Aires and traveling has always been in his DNA. This has pushed him to visit 35 countries and brought him to London, his home. He has worked for 8 years in Mercadolibre (the Amazon of Latin America) and for the last 5 years in various companies as a startup Partner incubator, Head of Delivery, CTO and Advisor.

  • FEDERICO "FEDE" DIONISI

    SENIOR DEVELOPER

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    Federico Dionisi is a software engineer and Safara’s first employee. Coming from a small village in the north of Italy, he now lives between the Netherlands, UK and Italy. He studied Computer Science in Trento, but before finishing, he started working for small startups in the territory followed by several stints around Europe. He loves traveling and experiencing new cultures, and is currently planning a long stay in Asia.

Want to come and work with us?

SEE ALL AVAILABLE JOBS

Our principles

Make Someone’s Day
We treat every moment as an opportunity to create joy for our customers and teammates, because we believe that this is also the best way to create our own joy.

Cultivate Diversity
We believe unique perspectives are key. We actively cultivate and encourage a culture of independent thought. We create space for each other to be ourselves.

Own It and Everything Else, too
The majority of the world is uncontrollable, so we choose to take ownership over ourselves and our work — independent of outcomes. We make the first step, we volunteer first, and we empower each other to do the same.

Build the Engine
We only get one body, one brain, and one planet. As the engines of our success, we’re determined to get the most out of each. We treat mental, physical, and environmental health as important as any other work we do.

Take More Trips
We optimise for opportunity so we can take informed risks. We believe failure is an essential part of the path to success. We are willing to be vulnerable, knowing that progress will result no matter what. With enough attempts, we find success.